Burger King Franchise

MARKETS

The BURGER KING® system currently boasts more than 11,000 restaurants around the world in more than 60 countries. Our impressive growth relies on the success of our franchisees. It’s why our Market Plan focuses on restaurant-level economics. And it’s why we are creating franchise opportunities across the globe, not only in new markets, but also in key markets where we think further opportunities exist.

FINANCIAL

Restaurant profitability is the driving force behind many of our facility design and engineering initiatives. Our franchisees benefit from a team that researches ways of reducing initial investment. From new restaurant layouts to higher-efficiency equipment, we’re developing different methods to deliver higher capacity and return on investment.

PRODUCTS

“One size fits all” does not fit with us or our guests. Customization is king. How our guests place their orders says something about them. How we approach their orders says something about us. It’s just that simple. We know our core 18- to 35-year-old “burger-and-fries-loving” customers. And, importantly, we know how to communicate our HAVE IT YOUR WAY® positioning to them in a way they can understand.

To appeal to a broader customer base, we also offer a variety of food options, such as a full line of breakfast products, salads, BK VEGGIE® burgers, desserts and more. And we continue to develop new and exciting products like our premium steak, chicken and fish sandwiches.

PEOPLE

We’re very selective about who we choose to join the BURGER KING® family. Whether it’s a franchisee or employee, we select only the best of the best. Once you’re part of the family, you’ll receive world-class training that fully prepares you for the road ahead.